Add-on for SOFTP customers

Someone tried to call you last week.They called the old number.

Your business details sit on more than 45 different websites, maps and apps in Australia. Most of them are not showing what you think they are. Every wrong phone number, old address or closed-on-Saturday is an enquiry that never reaches you, and you never find out it happened.

The report takes about 60 seconds and shows you exactly what is out there right now.

No obligation, no call, nothing to book.

85%

found wrong or incomplete details on a business listing in the past year

77%

found the same business showing conflicting details across different directories

63%

say inaccurate details would stop them choosing that business altogether

BrightLocal Business Listings Trust Report, survey of 1,141 consumers, 2021.

The lead you lost before you ever knew it existed.

You have spent good money getting found.

Then someone in the right suburb, ready to book, looks you up.

They do not always land on your website. They land on a maps app, a directory, or an AI answer. Whatever that source shows is what they act on.

You have spent good money getting found. Then someone in the right suburb, ready to book, looks you up. They do not always land on your website. They land on a maps app, a directory, or an AI answer. Whatever that source shows is what they act on.

It says you close at 3pm and you close at 5pm. They book someone else.

It lists a number you cancelled in 2022. They hang up and try the next one.

Your address is missing a unit number. They drive to the wrong building once and never come back.

None of that shows up in your reporting. There is no missed enquiry to follow up. There is no form submission sitting in your CRM. It just quietly does not happen.

This is not a follow up problem. This is a problem that happens before the enquiry exists.

Now the machines are checking your details too.

When someone asks an AI assistant for a physio in Newcastle, or a sparky who does switchboard upgrades, it is not just reading websites. It is cross checking facts across a lot of independent sources and looking for agreement.

Consistent details across many sources reads as verified.

Conflicting details reads as uncertain.

And uncertain businesses do not get recommended. The one it can verify does.

Which means those directory entries you have never logged into are quietly deciding whether an AI recommends you or the business down the road.

55%

of the unique sources AI engines cite about local businesses come from listings data

49%

of one major AI assistant's citations came from third party listings, not the businesses' own websites

Yext citation research, 2026.

One set of details. Every place that matters. Kept correct, permanently.

This is not a one off submission to a pile of directories. It is a live connection.

01

One master record gets built.

Your trading name, address, phone, hours, categories, services, description and social profiles. Written properly, once, the way it should appear everywhere.

02

It goes out across the network.

More than 45 Australian sites, maps, apps and assistants. The ones people actually use, plus the aggregators that quietly feed everything else.

03

What is already out there gets cleaned up.

Duplicates, old addresses, listings created by someone who left three years ago, the profile a supplier made for you without asking. They get found and dealt with.

04

It stays correct from then on.

Change your Christmas hours in one place and it updates everywhere. You never chase it again. If a third party tries to edit your details, you see it and can reject it.

Most sources update within 24 to 48 hours. A handful take up to a week to fully process.

Why "I already sorted my Google listing" is not the finish line.

Google is the front door, not the whole house. And Google itself pulls signals from the same ecosystem you are ignoring.

Old data does not die, it gets copied.

Aggregators feed each other. One stale record from 2019 gets republished into new directories you have never heard of, years later. You are not fighting one wrong listing, you are fighting a supply chain.

Duplicates split your reputation.

Two versions of you on the same platform means your reviews, your photos and your ranking signals get split across both. Neither one looks as strong as you actually are.

Nobody owns it.

DIY listings management is a job that gets done enthusiastically for one weekend, then never again. Six months later the details are stale and nobody noticed.

You cannot see the damage.

There is no alert when a customer gives up. The only signal is a phone that rings slightly less than it should.

The difference between a subscription and a system.

You could buy listings management on its own. Plenty of people do, and it sits there as another login they never open.

What makes this one work is that it plugs into the rest of what you already have.

  • Your Google profile, your enquiry follow up and your booking flow are already connected, so a lead that starts on a maps app lands in the same journey as everyone else.

  • The data has an owner. When a source rejects your details because of a missing unit number or a formatting quirk, it gets fixed. You do not have to learn about it.

  • You get a monthly number that is not your website. Impressions, clicks, calls, direction requests, broken down by platform.

Getting found is only worth something if what they find is correct.

Switching It On

Two minutes, from inside your own account.

You turn this one on yourself. It lives in your dashboard, next to the tools you already use, and it is three clicks.

01

Open Listings in your dashboard.

It is already there under Reputation. Nothing to install and nothing to connect first.

02

Choose your plan and confirm.

Monthly, six monthly or annual. Card details, done.

03

Fill in your details once.

A short guided form, plus your Google and Facebook profiles. That is the last time you have to type any of it.

Not sure where to look? Watch the 90 second walkthrough.

Once you setup it up you are done. Everything after that happens in the background, and you can watch it go live from the same screen.

Frequently Asked...

Everything you would have asked on a call, answered here instead.

Can't I just do this myself?

You can. It is roughly 45 separate sign ups, 45 verification processes and 45 logins to maintain, and the aggregators feeding the ecosystem are not open to the public. The first weekend is fine. Month seven is where it falls apart.

I've already claimed my Google Business Profile.

Good, and that is genuinely the most important one. It is also the one everybody does. The gap is everything Google itself cross references, plus every maps app, assistant and directory that never touched your Google profile.

How long before I see anything?

Most sources are live within 24 to 48 hours. Some take up to a week. Cleaning up existing duplicates takes longer, because the platforms have their own review processes. You can watch the status of every one of them from your dashboard while it happens.

What happens to my listings if I cancel?

Straight answer. This is a managed service, so the corrections stop and over time sources drift back toward whatever they had before. Nothing is deleted overnight. We would rather you knew that up front than found out later.

I've got listings I set up myself that I like

Worth flagging before you start. The master record is designed to overwrite what is out there, which is the point, but if there is a profile you have hand built, tell us and it can be worked around.

What if my details are wrong somewhere and it gets rejected?

It happens, usually for something small like a missing unit number or a phone number in an odd format. You will see the status change in your dashboard, and it gets fixed from our end. You do not have to chase it.

What if my business has more than one location?

Each location is managed separately and priced separately, so a second site is a second subscription. Switch on the first one and add the rest from the same screen.

Is there a lock in contract?

No. Monthly is month to month. The six month and annual plans are prepaid at a lower rate, so those run to the end of their term.

Do I need to do anything after the form?

No. Update your details in the dashboard whenever something changes, which for most businesses is once or twice a year. That is the entire ongoing commitment.

Still have questions? [email protected]

Pick a plan, switch it on.

Per location. Same service on every plan, the longer terms just cost less per month.

MONTHLY

US$59 / month

per month

Cancel any time

EVERY SIX MONTHS

US$320

For six months

Works out at US$53 a month.

BEST VALUE

US$590

For the year

Works out at US$49 a month.

  • Distribution to 45+ Australian sites, maps, apps and assistants

  • Guided setup, so your details go out correctly the first time

  • Duplicate and old listing clean up

  • Ongoing corrections and monitoring

  • Review monitoring across the network

  • Performance dashboard inside your existing account

  • Unlimited detail changes, no request queue

  • No lock in on the monthly plan

See what the internet currently thinks about your business.

The report takes about a minute. Put in your business name and location and you will see, source by source, what is right, what is wrong and what is missing.

Most people are surprised. Occasionally not in a good way.

(Both take less than two minutes)

Helping businesses capture, nurture and close more leads since 2017

🚀 We are Stand Out From The Pack™. We're a digital marketing agency with an automated sales and marketing system as a service. We help small and medium size businesses capture, nurture and close more leads and increase profits at the same time. We strongly focus on generating more sales opportunities through effective marketing strategies and our state-of-the-art software powered by smart automations and AI. 🔥

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