Fees & Inclusions Disclaimer

Last Updated 20th January 2025

All amounts are in USD unless stated otherwise. Rates may differ per country you operate your business in , country of your target market and the type of subscription you have with us.

Welcome to our fees policy page, where we provide you with detailed information on the fees associated with our software services. Please take a moment to review the following list of services that are subject to usage fees. These fees will be deducted from your account credit automatically and instantly each time you use them (this includes any use case triggered by any automation workflow you have active on your account).

This Fees & Inclusions Disclaimer ('Fees Disclaimer')is part of our Terms of Service ('Legal Terms') and should therefore be read alongside our main Legal Terms: https://standoutfromthepack.com.au/terms-conditions. If you do not agree with these Legal Terms, please refrain from using our Services. Your continued use of our Services implies acceptance to these Legal Terms.

We reserve the right, in our sole discretion, to make changes or modifications to our fees from time to time. We will alert you about any changes by updating the "Last updated" date of these Fees and Inclusions, and you waive any right to receive specific notice of each such change.

No Refunds Policy

Please note that we do not provide any refunds for unused account credits when you cancel your subscription with us, and also we do not provide pro-rata refunds for unused subscription when you cancel between billing cycle. We do however let you roll over any unused credit in to your next cycle so you can maximise your credits you have available on account.

Software Service Fees

Account Credits and Auto-Recharges

Your account has ‘account credit’ feature that is used to pay for things like emails, contact validations, sms messages, phone usage, ai generated content etc (accessible by you via ‘company billing’ section inside your account by going to 'Settings' > 'Company Billing'). Each month your account credit may be top up with additional complimentary credits provided by us (subject to your subscription inclusions).

When your ‘account credit’ balance reaches zero (or minimum set amount set by you), it will automatically be topped up with additional amount set by you starting form as little as USD $10 (you have option to adjust this amount at any time). This is also referred as ‘auto-recharge’ feature and you may chose to increase this amount to avoid issues with any campaigns you may be running (for example you may have automated workflow that has sms messages programmed around specific promotion). Auto-recharge payments are charged separately from monthly software subscription and may occur at higher frequencies (subject to how many outbound/received call minutes you incur and/or how many text messages you send / receive, and/or how many emails you sent and/or how many words you generate using the inbuilt AI Content generator).

It's important to also note that the usage includes any text messages, emails sent in bulk and/or via pre-programmed automation workflows you have active on the account. If you have any 'Premium automation workflow actions and/or AI Actions configured, those are also a subject to a fee. If you have Conversation AI enabled on your active and there are messages generated by the AI, those are also a subject to a fee. If you generated any text or images using the built in Content AI feature, those are also a subject to a fee. Full details on each further down on this page.

Included Account Credit

Depending on your subscription with us at the time of sign-up, you may receive monthly complimentary credits.

For instance, if your plan includes $10 in credits each month, here's what that amount would cover:
*Please note this is based on last update of this policy, actual estimate may differ based on the current fees

Services and Fees:

Here's a full list of what services are subject to usage fees which are deducted out of your account credit
(Scroll further down on this page for details on actual charge amounts)

  • Monthly fee for Each Mobile / Toll Free / Local number
    A monthly fee is applicable for each number you purchase.

  • 1-minute call
    Usage fees are charged for both inbound and outbound calls, calculated per minute.

  • SMS messages
    Fees are applied for each SMS message sent and/or received, calculated per each 160-character segment.

  • A2P 10DLC Brand registration fee

    This is a one-time fee for registering your brand under the A2P 10DLC program.

  • A2P 10DLC campaign fee

    The amount of this fee depends on the type of use case for your A2P 10DLC campaign.

  • A2P 10DLC Campaign verification fee

    This is a one-time fee for verifying your A2P 10DLC campaign.

  • Call recordings

    Fees are applicable for accessing and using call recording services.

  • Phone number validations

    Fees are charged for validating phone numbers.

  • Answering machine detection

    Fees apply for utilizing answering machine detection services.

  • Carrier fees

    Charges may be incurred for carrier-related services.

  • MMS

    Fees are applicable for sending and receiving multimedia messages.

  • Emails

    Each email sent incurs a fee.

  • Email address validation

    Fees are charged for validating email addresses.

  • Premium Workflow Triggers & Actions

    Fees are applicable for utilizing premium workflow triggers (such as 'Inbound Webhook) and actions (such as Google Sheet, Slack, Custom Outbound webhooks, Date/Time Formatter, Number Formatter)

  • AI Image generation

    Charges are incurred for generating AI images.

  • Workflow AI Action (ChatGPT)

    Fees apply for using the Workflow AI Action feature.

  • Conversation AI

    Usage fees are charged for utilizing Conversation AI services.

  • Voice AI

    Usage fees are charged for each minute of AI handled call.

  • WhatsApp

    Usage fees are charged per conversation

Usage Fees for Phone & SMS Services

Our software has an ability to provide you with 2 way sms as well as ability to send & receive phone calls directly from within the CRM (this is great as your staff can call or send sms from one number available to them from anywhere and allows you to record calls for quality assurance, get full reporting on your sales team call tracking as well as other functionalities like 'Missed-call-text back). To facilitate this functionality, our software is integrated with a 3rd party provider 'Twilio' an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

*Segment = 160 characters

Calculations for inclusions on SMS and Calls are shown per Twilio rates for Australia

Rates per SMS received/sent and call received/sent may differ per country. For details go to go to Twilio
https://www.twilio.com/sms/pricing/au.

Rates per call received/made may differ per country. For details go to see Twilio
https://www.twilio.com/voice/pricing/au

To facilitate the full integration of this service within our software we charge 10% processing fee on top of Twilio fees. This includes fees for inbound/outbound text messages, inbound/outbound calls, phone number validations, call recording.

For example, for a business that operates in Australia it's estimated that a USD $10 account credit will cover about 122 outbound call minutes OR, 910 inbound call minutes OR, 177 sent text messages OR, 1213 inbound sms messages.

Phone Number validation - Carrier Lookup - Fees

By activating the phone number validation feature, Stand Out From The Pack™ can now check phone numbers during SMS sending. This ensures that only valid mobile numbers receive messages. Stand Out From The Pack™ utilizes Twilio Lookup, a service that charges per lookup, to verify if a number is a landline. If it is not a valid number, Stand Out From The Pack™ will refrain from sending any messages to that number. This feature helps maintain the quality and efficiency of your SMS campaigns by ensuring that messages are only sent to valid mobile numbers.

NOTE: The validation is done at the time of SMS sending, not during Contact Record creation or importing.

All the number validations irrespective of the country are charged at $0.005 / validation.

Phone Number Fees

Phone number fee applies per each additional number you buy and depending on type of number you chose. These are charged by our 3rd party provider Twilio. https://www.twilio.com/voice/pricing/au

Current fees as follows (Charged monthly per each number you purchase)

Phone & SMS Services and A2P10DLC Requirement for USA Customers

A2P (Application to Person) 10DLC (10 digit long code) is

the standard that United States telecom carriers have put in place to ensure that SMS traffic to US end-users through long code phone numbers is verified and consensual. This is an industry-wide change to improve the Campaign Vetting process with the goal of reducing spam, fraud, and unwanted messaging, and protecting SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns is required to conduct this vetting. If you operate business in USA and you do wish to use the phone system there is a A2P 10DLC registration requirement. Please note following additional fees will apply per each phone number you purchase via our system:

Email Marketing Fees

For example $10 account credit will cover about 7,408 emails OR 2,000 Email address verifications

The Stand Out From The Pack™ is integrated with a 3rd party provider called 'LC Email'. Which acts as an email service provider hosted by the Stand Out From The Pack™, which has Incredible Deliverability, Error Monitoring, and Better Compliance and is much cheaper when compared to any of the email service providers in the market. With this, sending & receiving email will work right out of the box with excellent deliverability. With LC Email's email validation service, powered by its email sending cache, we can provide all our customers with some of the most accurate validation results on the market.

What is Email Validation?
Email Validation is procedure that verifies if an email address is deliverable and valid. Because our CRM is connected via 'LC Email's API to Mailgun, we can run a swift process which catches typos, whether they are honest mistakes or purposeful misdirects. It also confirms if a particular email address exists with a reliable domain such as Gmail or Yahoo. This not only helps in organising and cleaning your list of email addresses but also helps in protecting your email sender score, thus maximising the efficiency of all email marketing endeavours for your business.
How you get billed for validations:
Every contact you add to your CRM account will undergo validation. At the end of each month, you will be billed based on the total number of new emails that were validated during that month. By default, you are charged for each email address validation when the first email is sent to a new contact. To safeguard your sender reputation and maximize inbox deliverability, we take an extra step. We automatically re-validate each contact every 90 days, starting from the last time their email was validated. This ensures that the email validation status remains up-to-date and accurate. After 90 days, the validation status of each email will be revoked.

If you prefer to disable the initial validation (when first email is sent to a new contact), you can do so by going to 'Settings' > 'Business Profile' > 'General' and uncheck the 'Verify Email Address when first email is sent to a new contact'

If you want us to disable the automatic revalidation every 90 days please submit a support ticket by clicking here

Premium Workflow Actions & Workflow AI Actions (ChatGPT)

Premium Workflow Actions and Triggers

Premium actions and trigger unlocks advanced capabilities such as connecting workflows to external systems or software - without using expensive third-party automation tools like Zapier, Integromat, or PabblyConnect. With Premium Triggers & Actions, you can integrate systems like Slack and Google Sheets into a workflow and catch inbound webhook actions (Post requests) within the same process.

siness to be more proactive, responsive, and adaptable.

Charged per each Premium Workflow action run inside any workflow in your account (See table for details)

Workflow AI

Workflow AI is a revolutionary workflow action that harnesses the power of artificial intelligence to enhance your business automation strategies. It integrates seamlessly with your CRM, responding intelligently to various triggers and actions to streamline your workflows. Utilizing advanced AI like GPT-4, this action generates dynamic and contextually aware responses, enriching your communication processes. It interoperates with various platforms, from social media to e-commerce and learning management systems, enabling diverse applications. Workflow AI also supports intricate data formatting and computations, further ensuring precision and efficiency in your operations. As a workflow action, Workflow AI empowers your business to be more proactive, responsive, and adaptable.

Workflow AI is charged per each ChatGPT Action is run inside any workflow in your account (See table for details)

Employee AI Related Fees

The AI Employee is a suite of features that includes Voice AI (AI Agents), Conversation AI, Reviews AI, Funnel & Website AI, Content AI, and Workflow AI Assistant.

Conversation AI (AI Chat Bot Messages)

Conversation AI: Natural Live Chat Across Multiple Channels Ready to automate your customer engagement? Conversation AI can respond to customers across SMS, Live Chat, Facebook, Instagram, and more. The best part is that this AI doesn’t just respond with generic, canned answers. It learns from past conversations and training to answer your customers’ interactions more accurately. From booking appointments to qualifying leads, Conversation AI handles it all.

Conversation AI is charged per each message generated by AI (See table for details)

Voice AI

Voice AI: Never Miss a Call
How many prospect calls do you miss in a week? 10? 25? 100? With Voice AI as your automated receptionist, you’ll never miss another call - even during off-hours. This helpful assistant answers missed calls, collects critical information, and transfers customers to human agents when necessary.

Voice AI is charged per every review response generated by AI (See table for details)

Reviews AI

Reviews AI: Reputation Management on Auto-Pilot

Take control of your online reputation with Reviews AI. Build trust and boost your online reputation with Reviews AI, which takes control of your review management on Google and Facebook. Whether you're crafting genuine, thoughtful replies or automated personalized responses, ensure that your brand shines with every review.

Reviews AI is charged per every minute of phone call conversation (See table for details)

Funnel AI

Funnel AI: Build High-Converting Pages, Fast!

Creating sleek, high-converting pages for your funnels has never been easier. With Funnel AI, all you have to do is answer a few prompts about your business and industry and you’ll get a stunning digital presence ready to attract leads, drive conversions, and grow your business. All you have to do is customize it to match your branding.

Funnel AI is charged per every funnel generated by AI (See table for details)

Workflow Assistant AI

Workflow AI Assistant: Your Secret Automation Weapon

Ready to take the guesswork out of your workflow automation? Workflow AI Assistant is your personal guide to mastering workflows. Whether you’re new to automation or ready to build custom processes from scratch, Workflow AI helps you understand the structure, learn the functions, and build the perfect workflows to scale your business faster than ever before.

Workflow Assistant AI is charged per every request .. aka each time you request AI to assist you with building / improving / reviewing an automation workflow for your business (See table for details)

Content AI

AI Text Content Generation

Content AI is charged with a usage-based pricing per word usage. The first 500 words are FREE

Price Charged (based on usage) = Prompt Content + Variation Output

Each word in the prompt and variation can be long or short, with a 4-12 character base. Some words may have sub-words or trailing spaces or be uppercase/lowercase. Thus, pricing can vary for 10 words input with large words and sub-words compared to 6 words input with smaller characters.

What are the benefits of using Content AI?

  • 10X-faster: Content AI can help businesses generate content and more efficiently, allowing them to focus on other essential tasks.

  • Increased productivity: With Content AI, businesses can generate a larger content volume in less time, enabling them to produce more content and reach a wider audience.

  • Improved quality: Content AI can help businesses create better-quality content tailored to their needs and goals, resulting in more engaging and effective content. compelling

  • Consistency: Content AI can help businesses maintain a consistent tone and style across all their content, ensuring a more cohesive and professional brand image.

    Overall, Content AI is a valuable tool for businesses looking to improve their content creation process and generate high-quality, engaging content more efficiently. Content AI is available in Social Planner, Blog, Website, Funnels and Emails. Unleash the power of AI and see your content spring to life with tailor-made keywords, tones, and variations! The writing game has changed; get ready to experience twice the speed, effortless quality, and unrivaled efficiency! Content AI helps you create social posts and blogs, write copy for sites, and generate appealing emails with the power of AI.

Content AI for text is charged per every 1000 words generated by AI (See table for details)

AI Image Generation

Image Generation using Content AI is an innovative feature that creates unique images based on user-provided descriptions. It's a crucial part of the Social Planner platform, where it assists users in making their social media posts more engaging and visually appealing. Image Generation via AI is available in Social Planner, Blog, Website, Funnels, Media Library and Email Builder.
Use cases:

  • Generate images for social media posts directly in the Social Media planner.

  • Create images using AI for your email newsletters directly in the email newsletter editor.

  • Generate AI images directly in the funnel builder, website builder, and the media library!

Content AI for Images is charged per every image generated by AI (See table for details)

Account Setup Fee

Account setup is not included; however, you will be provided with a easy to follow step-by-step guide on how to properly set up your account with all the critical functions like the phone system, email, integrations and your business settings. If you would like us to handle the setup of your account, please click here to purchase it now.

Contact List Preparation & Import Service

Please note that we can assist with preparing your contact list for import to the CRM. We can help with tasks like consolidating and merging contacts, formatting date and phone fields, validating email addresses, creating custom fields, importing the list, and recreating previous opportunities. Additional fees apply for these services. Alternatively, you can follow our guide by clicking here to complete this process independently.

We charge a fee for for list import preparation, which includes consolidating any spreadsheet files you provide, formatting data, validating contact records, creating custom fields in the CRM, testing the import using a small sample, importing the full list into your Stand Out From The Pack™ account, and finally, recreating any opportunities you had associated with the contacts already in to a new pipeline. The fee is 50c per each contact record (in AUD)

This service includes:

  1. Consolidating multiple spreadsheet files into one (You provide)

Many customers have data from various sources (e.g., CRM exports and other software tools). Once you provide CSV or XLS files, we will combine all this data into a single spreadsheet and merge contacts with the same first and last name, as well as matching email and/or phone number into one row. If they don't have matching email and/or phone number, we will not merge them.

  1. Formatting the data

So it can be imported and used in Stand Out From The Pack™

  1. Validating contact records

We will check the email addresses in your list for improper formatting, known spam traps, free and disposable emails, invalid MX records, invalid domains, and role-based email addresses. Our goal is to provide you with a cleaner contact list for better email deliverability.

  1. Creating unique custom fields

For instance, if you have unique information about your contacts that is specific to your business niche, we will create custom fields for you. This will ensure that this information is properly imported when you import your contact list.

  1. Recreation of Opportunities

If you have any existing deals with your contacts, we will also recreate those for you.

  1. Testing the import process using a small sample from your list

  2. Importing the full list into your account in Stand Out From The Pack™

Terms of CRM Contact List Preparation & Import Service:

- Our pricing is determined by the number of rows in your spreadsheet/s.

- We will only merge contacts that have matching first and last names, as well as matching email and/or phone numbers. Contacts with the same name but different contact information will not be merged, resulting in multiple contact records.

- To proceed, you'll need to provide us with CSV, XLS, or Shared Google Sheet files.

- We will count the total rowsFull Width (contact records) in these files to calculate the amount you need to pay.

- The fee is 50c per each contact record (in AUD).

- A 50% deposit is required before we begin, with the remaining payment due upon completion.

- If additional files or requests are made after we start, a separate quote will be provided for the extra work.

If you're interested in the 'Contact List Preparation & Import Service', click here to contact our sales team

Add-On Services

Below are additional services you to help you grow your business.

YEXT Business Listings

🚀 Instant SEO Boost for your Business! with YEXT - One tool to List, Rank and Dominate! 🔥

Effortlessly publish your business information on over 38 business directories and generate high-quality backlinks in just one click!

With the YEXT add-on enabled in your Stand Out From The Pack™ account, you’ll be able to manage your listings across maps, apps, voice assistants, search engines, social networks, and more. This instant SEO boost will ensure that your business information remains accurate and up-to-date across the web while eliminating any duplicate listings. Yext's cutting-edge real-time update architecture and dual sync feature seamlessly deliver your data across the Knowledge Network. The result? Enhanced local SEO, which translates to increased visibility for your Google profile, more website traffic, and a greater number of potential leads that you can convert into customers! 🔥

59 USD / month

YEXT Listings is and add-on subscription with 3 months minimum commitment

Ad Manager

No more confusion and overwhelm with Facebook's Ad Manager..

Launch & manage ad campaigns faster and easier than ever using Stand Out From The Pack™'s built in Ad Manager that directly integrates with your FB Ad account!

  • Seamless Integration with your Stand Out From The Pack™ account

  • Proven Industry Templates
    Choose from hundreds of winning ad templates across dozens of industries.

  • Spend On What Matters
    Invest in the right audience.

  • Never Miss A Detail Effortlessly publish Ads with quick and easy steps.

  • Focused And Efficient Drive Ads based on objectives.

  • Start with a proven ad template

  • Get insights from Ad Statistics

  • Easy Conversion Pixel Creation

  • Automated Conversion tracking

29 USD / month

WhatsApp

WhatsApp is a messaging platform which boasts over 2 billion users globally. Unlike SMS, WhatsApp is worldwide, anyone with a WhatsApp account and internet connection can use it. Further, WhatsApp can be significantly cheaper than standard SMS messages.

  • Seamless Integration with your Stand Out From The Pack™ account

  • Customer initiated Conversations are free

Customer sends you a messag. 24 hrs timer begins when the customer first messaged you.. After you reply (within 24 hrs), the 72 hours timer begins, during this time, template and free form messages are free.

  • Free Entry Point initiated Conversations are free

    Customer messages from WhatsApp Ad or Facebook Page Action Button and when you respond within 24 hrs. After you reply (within 24 hrs), the 72 hours timer begins, during this time, template and free form messages are free.

  • Business-Initiated Conversations incur a fee and must be send via pre-approved template

There are 2 template categories

- Marketing (Sending offers, Product Launches, Discount offers)

- Utility (Transactional messages, Appointment confirmations, Shipping notifications)

with additional 2 template categories to be released later this year

*WhatsApp Templates are pre-approved message formats that businesses use to initiate conversations or send notifications to users outside the 24-hour customer service window. These templates must adhere to WhatsApp’s specific guidelines and policies, ensuring that they meet content standards and are not overly promotional.

Templates are WhatsApp templates which need to be approved Templates are templated messages that Meta/Whatsapp approve. Snippets are pre-saved text (aka ""canned responses"") that you can drop into any conversation.

  • Cost efficient with real-time billing based on conversation (not individual message)

The amount charged is based on the template category used and the recipient's country.

  • Enhanced Engagement with Rich Media

  • Messaging on Autopilot

  • Unlike SMS, WhatsApp charges per conversation. Only business-initiated conversations are charged.

29 USD / month

Unlimited AI Employee

149 USD / month

Wordpress Hosting

49 USD / month

Workflow PRO

19 USD / month

Dedicated IP

89 USD / month

HIPAA

297 USD / month

Contact Us

Thank you for your interest in our marketing agency services and all-in-one sales and marketing software Stand Out From The Pack. We are excited to hear from you and answer any questions you may have. To get in touch with us, please complete the enquiry form below and we will get back to you as soon as possible.

S.W.A.S.

/swɒs/

(Software with a service)

We're a digital marketing agency with SWAS. We have a strong focus on generating more sales opportunities through effective marketing strategies and state-of-the-art software.

We’ve Got You Covered

Lead Generation

Social media Ads, Google ads or totally free lead gen strategies; we have the tried & proven know-how to get you qualified leads that convert.

Social Media Management

Managing your socials doesn't have to be overwhelming. Save time on scheduling content and responding to comments and messages.

Content Creation

Whether you need blog posts, website copy, or social media updates, we can help you stand out from the pack and attract more customers.

Sales Funnels

We specialise in creating a custom funnels that fits your unique needs and helps you convert more leads into customers.

Reputation Management

With our Review Request System™, we can help you build a positive online presence and ensure that your customers see you as the best option.

SMS Marketing

Incredibly effective way to reach new customers, increase loyalty among current customers, and drive more sales at low cost. When done right.

Website Development

We'll work with you to create a website that reflects your unique brand and that will help you stand out from the competition.

Email Marketing

We'll help you create eye-catching emails that will grab your readers' attention, and turn it into action in form of more replies and sales.

We Make it Easy to Connect With All Your Leads

Never worry about losing potential leads or customers again! With our Omni-Channel Chat™, you can connect with them through texting, live chat, bulk messaging, Google My Business, Instagram and Facebook messages – all in one inbox. This way, you'll never miss another chance to make a connection.

Recent Projects Empowering Your Business Growth

Transforming Ideas into Success Stories Through Strategic Partnerships

At Stand Out From The Pack™, we don't just provide software; we're your strategic partner in growth. Our team is dedicated to delivering tailored marketing campaigns and website development to drive your business success.

Here are a few examples of our recent work:

Website Design & Development

Sales Funnel Development and Lead Generation

Retargeting Campaigns on Facebook and Instagram

Email and SMS Lead Qualifying Campaigns

Success Stories

Wonderful experience working with Vit, he knows how to make a big impact in your business and helps to create real change. Brilliant!

Daniel Murray

Speaker | Leadership Trainer | Strategic Advisor at Empathic Consulting

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Tom Adam

Chief Instructor / Founder at Canberra Martial Arts & Fitness

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Tony Lane

Director - Registered Liquidator at Beacon Advisory

Ready To Level Up Your Sales & Marketing?

Helping businesses capture, nurture and close more leads since 2017

🚀 We are Stand Out From The Pack. We're a digital marketing agency with an automated sales and marketing system as a service. We help Health, Fitness and Professional service-based businesses capture, nurture and close more leads and increase profits at the same time. We strongly focus on generating more sales opportunities through effective marketing strategies and our state-of-the-art software. 🔥

@ Copyright 2025 - VITFIT Pty Ltd t/a Stand Out From The Pack™ | ABN 31 602 151 842

Made with ♥ In Canberra, Australia