No — if you already have your own HighLevel account, we can design and build your project on our end and then install it into your account. However, you’d miss out on everything we provide exclusively to SOFTP customers: proactive support, accountability, webinars, team onboarding, and ongoing resources. If you’re not on our subscription, our support will be strictly limited to the custom project you request.

It’s straightforward. If you own your own GHL account, we’ll show you how — it’s just a few clicks. If you’re with another GHL agency and not getting the support you need, we can help migrate you over. We’ve done this plenty of times, and yes — we have our ways to make the process smooth and stress-free.

It depends on the size and complexity. Smaller automation requests may be completed in days. Larger custom builds follow our Double Diamond design process and typically take several weeks. When you submit your project scope, we’ll provide a clear timeline.

Simple tweaks may start under $1,000, while full bespoke builds can range into the $5k+ range depending on scope. The questionnaire helps us understand your goals and give you a transparent, tailored quote.

We use the Double Diamond methodology — exploring your challenges widely (divergent thinking), then refining into a focused solution (convergent thinking). This ensures we’re solving the right problems before moving into development.

Yes, but we recommend scoping them one at a time. That way, you get faster turnaround, cleaner implementation, and a smoother path to results. If you have multiple projects in mind, you can still submit them together and we’ll help you prioritise.

Yes. Many HighLevel agencies partner with us for advanced builds, AI projects, and custom modules. If even agencies rely on us for expertise, you know your business is in good hands.

Smaller requests and tweaks may start under $1,000. Larger, more comprehensive builds can range into the $5k+ bracket depending on scope.

For these bigger projects, we follow a two-step quoting process:

System Design Phase (First Quote):
Before any building begins, we create a visual representation of what your system will look like. This includes discovery sessions, feedback loops, and meetings with you over ~4 weeks. System development can get expensive — so planning it properly upfront keeps costs down and avoids expensive rebuilds later.

System Development Phase (Final Quote):
Only after the design phase is complete do we provide you with the final quote for development. By this point, you’ll have full clarity on scope, costs, and outcomes.

We prefer to get it right the first time. While small adjustments are always part of the process (true optimisation happens with real-world use), changing scope mid-build or after delivery will require additional investment.

This approach is the only way to ensure projects are profitable for everyone involved — and that you receive a system that’s both future-proof and fit-for-purpose.

Not necessarily. If you don’t need something built from scratch, our Profit Roadmap Modules are a great option. These are proven, pre-built systems we’ve designed to work across industries — and we customise them around your branding, niche, and business needs. You still get a tailored solution, but at a fraction of the time and cost of a fully bespoke build.

Think of them as “done-for-you systems in a box.” Each module is a ready-made system — such as lead nurturing, reputation management, or database reactivation — built on strategies we know work. We then customise it around your business: your logo, branding, messaging, workflows, and customer journey. The result is a unique system optimised for your business, without the cost of reinventing the wheel. For more info head over to https://standoutfromthepack.com.au/profitroadmap

Every project has a clear end-of-job handover so you know exactly what’s been built, how it works, and how to use it. Once we hand over, any further optimisation, adjustments, or ongoing support are not included in the project fee.

For continued improvements, you have two options:

- Ad-hoc support or optimisation – quoted as needed.

- Custom retainer – most larger businesses choose this for predictability and ongoing system optimisation. With a retainer, you get dedicated support, proactive improvements, and peace of mind that your systems are always running at their best.

Every project has a clear end-of-job handover so you know exactly what’s been built, how it works, and how to use it. Once we hand over, any further optimisation, adjustments, or ongoing support are not included in the project fee.

For continued improvements, you have two options:

- Ad-hoc support or optimisation – quoted as needed.

- Custom retainer – most larger businesses choose this for predictability and ongoing system optimisation. With a retainer, you get dedicated support, proactive improvements, and peace of mind that your systems are always running at their best.