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Thank you for your interest in our marketing agency services and all-in-one sales and marketing software Stand Out From The Pack. We are excited to hear from you and answer any questions you may have. To get in touch with us, please complete the enquiry form below and we will get back to you as soon as possible.
CASE STUDY | BEACON ADVISORY
How a Small Advisory Firm in Canberra Doubled Revenue Every Year Using Our Services
When Tony Lane left a national insolvency practice to start Beacon Advisory, he knew exactly how to serve clients — but like most professional firm owners, he didn’t have the time to both run the business and consistently market it.
He needed to be:
- In the office doing client work
- Out meeting referrers
- Visible online daily
- Educating the market through content
- Staying top-of-mind with lawyers, accountants, bookkeepers, and advisors
But there was one problem…
...Professional practice owners can’t be in two places at once.
And this “duplication of effort” was blocking Beacon from growing the way it could.
That’s where Stand Out From The Pack™ stepped in.
The Challenge
When Beacon Advisory launched in 2021, Tony faced the same bottlenecks most professional service providers deal with:
No time to create consistent content
Regular posts, videos, emails, and newsletters are essential — but extremely time-consuming for a small practice.
Staying visible to referral partners
Lawyers, bookkeepers, business coaches, and accountants need regular touchpoints to keep sending referrals.
Building trust online while doing client work
Tony needed digital presence happening in the background, even when he was in meetings or on the phone.
Scaling without burning out
Beacon wanted to grow — but adding more manual work wasn’t an option.
The Solution
We built a complete marketing and communication system designed specifically for busy professional firms.
....Here’s what we delivered👇
Monthly Video Production & Content Capture
We planned and filmed high-quality video sessions with Tony, turning his expertise into weeks of content.
From one recording session, we created:
Educational videos
Thought leadership posts
Social snippets
Topic-based content for referrers
Automated LinkedIn Presence & Engagement
We built a consistent posting rhythm designed to:
Stay in front of referral partners
Build trust with new connections
Position Beacon as the “go-to” insolvency & turnaround practice.
Every post reinforced Beacon’s brand, credibility, and expertise.
Social Media Asset Library
We built Beacon a professional content bank:
Branded graphics
Quote tiles
Short-form videos
Carousel posts
Educational snippets
These assets made their brand instantly recognisable and authoritative.
Fully Managed Marketing Workflow
We built Beacon a professional content bank:
All content creation, editing, scheduling, and delivery was handled by SOFTP — removing the workload entirely from Beacon’s internal team.
Tony’s words describe it best:
“I can be talking to you on LinkedIn while I’m sitting in my office speaking to someone else. That duplication of effort is absolutely key.”
Email & Newsletter System for Referrers
We created:
Monthly LinkedIn newsletters
Educational email campaigns
Referral-nurture sequences
Top-of-mind updates
This meant Tony could be talking to hundreds of referrers — even while he was in a client meeting.
The Results
Since partnering with Stand Out From The Pack, Beacon achieved:
Year-on-year revenue doubling
Every single year since 2021.
Team growth from 2.5 → 8 staff
Allowing Tony to invest deeper in training and capability.
A strong online brand trusted by referrers
Lawyers, accountants, and bookkeepers now hear from Beacon consistently.
A scalable, automated marketing engine
Where visibility, authority, and trust are created automatically.
More time for client work (and life)
Tony is no longer split between marketing and operations.
“If I didn’t have access to Stand Out From The Pack, I can’t think what life would be like right now. All I know is it would be substantially harder.”
Tony Lane
Owner of Beacon Advisory
Want Results Like This for
Your Firm?
If you run any type of professional practice — legal, accounting, advisory, consultancy, finance, insolvency, coaching — we can build you the same system Beacon uses. Let’s build your digital presence, automate your marketing, and help your business grow — while you stay focused on delivering exceptional work.
About Us
We help businesses generate more leads, book more sales, and grow with smart automation and AI.
You don’t need more tools—you need a system that actually works. Our SWAS model (software with a service) gives you the strategy, automation, and support to create consistent sales opportunities and streamline your marketing without the overwhelm.
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(Software with a service)
I've worked with Vit from for over a year, his systems based approach has meant that so much of my follow-up marketing is automated and saves me following up with each lead.
So much so, that when I turn on adverts, I get people who've applied 6-12 months ago seeing it, acting on it, and joining my Martial Arts & Fitness club.
Would recommend it to anyone who wants to take their marketing from ad-hoc to set-and-smash your goals!
Tom Adam
Chief Instructor / Founder at Canberra Martial Arts & Fitness
Everything’s finally rolled into one sales system. It’s so much easier to engage with prospects, and nothing slips through the cracks anymore
Mitch Langman
Owner of Dark Carnival
Wonderful experience working with Vit from Stand Out From The Pack, he knows how to make a big impact in your business and helps to create real change. Brilliant!
Daniel Murray
Speaker | Leadership Trainer | Strategic Advisor at Empathic Consulting
We Empower businesses with smart solutions to help increase profitability
Here are some of the many ways we can help your business with:
Turn website visitors and ad clicks into actual leads.
Stand Out From The Pack™ gives you a smart, automated lead-capture system that works 24/7—forms, chatbots, AI responders, and instant follow-up—so you stop losing opportunities and convert more enquiries into booked appointments.
Never miss a lead again.
From instant SMS replies to automated nurturing sequences, Stand Out From The Pack™ makes sure every lead is contacted immediately and stayed engaged. More speed = more sales without manual chasing.
Get all your messages in one place.
Text, email, WhatsApp, Facebook, Instagram, calls—everything lives inside one unified inbox. Your team stays organised, nothing slips through the cracks, and customers get faster, cleaner service.
Save you money, time and headaches One platform that replaces dozens of tools.
As your business grows, Stand Out From The Pack™ grows with you—pipelines, automations, reviews, scheduling, AI agents, workflows, CRM, and more. Everything stays streamlined, affordable, and future-proof.
Want to explore this further?
S.W.A.S.
/swɒs/
(Software with a service)
We're a digital marketing agency with SWAS. We have a strong focus on generating more sales opportunities through effective marketing strategies and state-of-the-art software.
We’ve Got You Covered
Lead Generation
Social media Ads, Google ads or totally free lead gen strategies; we have the tried & proven know-how to get you qualified leads that convert.
Social Media Management
Managing your socials doesn't have to be overwhelming. Save time on scheduling content and responding to comments and messages.
Content Creation
Whether you need blog posts, website copy, or social media updates, we can help you stand out from the pack and attract more customers.
Sales Funnels
We specialise in creating a custom funnels that fits your unique needs and helps you convert more leads into customers.
Reputation Management
With our Review Request System™, we can help you build a positive online presence and ensure that your customers see you as the best option.
SMS Marketing
Incredibly effective way to reach new customers, increase loyalty among current customers, and drive more sales at low cost. When done right.
Website Development
We'll work with you to create a website that reflects your unique brand and that will help you stand out from the competition.
Email Marketing
We'll help you create eye-catching emails that will grab your readers' attention, and turn it into action in form of more replies and sales.
We Make it Easy to Connect With All Your Leads
Never worry about losing potential leads or customers again! With our Omni-Channel Chat™, you can connect with them through texting, live chat, bulk messaging, Google My Business, Instagram and Facebook messages – all in one inbox. This way, you'll never miss another chance to make a connection.
Success Stories
Wonderful experience working with Vit, he knows how to make a big impact in your business and helps to create real change. Brilliant!
Daniel Murray
Speaker | Leadership Trainer | Strategic Advisor at Empathic Consulting
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Tom Adam
Chief Instructor / Founder at Canberra Martial Arts & Fitness
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Tony Lane
Director - Registered Liquidator at Beacon Advisory
Ready To Level Up Your Sales & Marketing?
Helping businesses capture, nurture and close more leads since 2017
🚀 We are Stand Out From The Pack™. We're a digital marketing agency with an automated sales and marketing system as a service. We help small and medium size businesses capture, nurture and close more leads and increase profits at the same time. We strongly focus on generating more sales opportunities through effective marketing strategies and our state-of-the-art software powered by smart automations and AI. 🔥
@ Copyright 2025 - VITFIT Pty Ltd t/a Stand Out From The Pack™ | ABN 31 602 151 842
Made with ♥ In Canberra, Australia
