To prepare your contact list for import into your account follow these instructions:

1. Gather all the necessary contact information
   Make sure you have all the relevant details for each contact, such as their name, email address, phone number, company name, job title, and any other relevant information (You may need to export this from variety of sources, software tools etc that you currently use)

2. Consolidate your contacts into one spreadsheet
   Use this template - Make a copy now in to your Google Drive

3. Clean up the data
   Review the contact list for any errors, duplicates, or inconsistencies. Remove any unnecessary characters, spaces, or formatting issues. Ensure that all the data is accurate and up-to-date. We recommend Google sheet extension called 'Power Tools' as it will help you do this in bulk

4. Format the data for import:
   Depending on the CRM system you exported the data from, you may need to format the data in a specific way for successful import into the Stand Out From The Pack™. This template has all the details - click here now to access it (in particular pay attention to the the date fields and phone fields). To speed up the process, we recommend Google sheet extension called 'Power Tools' as it will help you do the formatting much faster.

5. Once finalised, export as a CSV File

6. Login to 'Bulk Email Checker' (Or create a free account if you don't have one yet.)
   *Bulk Email Checker is a web application that can verify if an email address is real or fake. We recommend you use it to clean your list so that you have a cleaner list to import into the Stand Out From The Pack™ and as a result have better deliverability for your emails when you start doing email marketing.

7. Upload your list by clicking on the Choose File, and if it contains data other than just email addresses, click on the second option

8. Click on Upload.

9. Click the 'Check Status' button again to refresh the import status

10. When the import is done, you need to choose the column that contains email addresses. Then, click on Select.

11. Confirm and pay the number of credits for verification to start. You can pay additional credits to speed up the process too.

12. Allow time for the validation to complete by the 'Bulk Email Checker' Tool. The amount of time needed depends on the number of emails in your list (A list of 10,000 may take 10-12 hours)

13. Once the validation process is complete export your file by clicking the Export button and selecting Spreadsheet.

14. Open the file and note the 'Status' column showing if emails have passed, failed or come back as an unknown status.

15. Create a new column next to the 'Status column and call this new column 'Tags'

16. Add in following tags (depending on the status)
    email-unknown
    email-failed
    email-passed
    e.g. unknown ➝ Add tag 'email-unknown'
    PRO TIP: Use the Power Tools Extension to simply 'append' the 'email-' in front of the statuses... simply select the column (status) .. this way you don't need to create the 'Tags' Column.. then you just rename the 'Status' to 'Tags' once done :)

Great! Your list is now ready for import. Next, let's check if you need to create any custom fields to hold unique information that may not already exist. To do this, login to your account and navigate to the 'Settings' tab and select 'Custom Fields'. Take a look at the existing fields and determine if any of them are suitable for the unique data in your spreadsheet columns. If none of the custom fields are a good fit, go ahead and create new fields, making sure to select the appropriate field type. Once you have custom fields for each of your data types, you can proceed with the import process.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

1. Log in to your Stand Out From The Pack™ account

2. Go to 'Contacts'.

3. In the 'Contacts' window, click on the Import Contacts icon.

4. Click 'Upload a file'.
   Select the file you've prepared and validated for import and click 'Open'.
   PRO TIP: Before importing your entire contact list, it's a good idea to export a small batch of contacts first and test the import process with that. This will help you identify any issues or errors before proceeding with the full list.

5. After selecting the correct CSV file, click next.

6. Map the fields you want to import (some you may have to match manually if the header column name is different that the name of the custom field

7. When finished mapping the desired fields, check 'Don't import data in unmatched columns'.
   *IMPORTANT: If you have unique columns that you want to import, create custom fields by going to 'Settings' > 'Custom fields' (Check if they already exist).

8. Add an 'Import name'.
   We recommend using the name of the file and the purpose of the import.

9. Click 'Advanced' for additional import options.

10. Select 'Add New and Update Existing Records': this option adds new contacts and updates existing ones.

11. Confirm 'Find Existing Contacts Based on (Primary) is Email'.

12. Uncheck 'Don't update empty values for existing contact records' (By unchecking, you choose to update empty values for existing contact records).

13. Do not toggle to Add New Contacts to Workflow / Campaign.

14. Check 'Validate emails'.
    Or skip this option if you've already validated your emails using BulkEmailChecker

15. Once finished, click 'Submit'.

16. To check the status of your import, go to 'Bulk Actions'

17. Find your action name and click 'Show Stats'. When the import is complete, the status column will display 'Complete'.

18. Review and verify the imported data
    After the import is complete, review the imported contacts in your CRM to ensure that all the information has been accurately transferred. Make any necessary adjustments or corrections as needed.

You're done! The contacts in your import now have email validation tags. You can now go ahead and create filters and smart lists to exclude emails that failed validation or have an unknown status.

IMPORTANT CAVEAT:
If you choose to validate your list externally and want to avoid paying for validation again during import into the Stand Out From The Pack™, make sure to uncheck the "Validate emails" option during the import process since you have already cleaned the list. If you prefer to disable the initial validation when sending the first email to a new contact, you can do so by navigating to 'Settings' > 'Business Profile' > 'General' and unchecking the "Verify Email Address when first email is sent to a new contact" option. This way, you won't incur any validation-related fees until 90 days later when the system handles the re-validation*.

*We automatically re-validate each contact on your list every 90 days, starting from the last time their email was validated. This ensures that the email validation status remains up-to-date and accurate for the best chance of keeping a your domain reputation in good shape. If hate having a good email deliverability and you would like us to disable the automatic revalidation every 90 days, please submit a support ticket by clicking here.

Need more help? Check out our help article library to learn more about setting up your email marketing system properly.

If you'd like us to assist you further, improve deliverability, or suggest strategies for maximizing your email marketing success, please book a call with our email marketing expert team. We're here to help

And if you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Yes, there are two fees you need to be aware of:

Fee for sending emails (charged per each email sent)

Email address validation fee (charged on first email sent to a contact and then every 90 days)

Both fees are clarified on our 'Fees & Inclusions page' which you can access by clicking here.

Setup of Dedicated Sending Domain For Emails

Please note that we can only assist you in setting up your email sending domain if you have purchased our 'Account Setup Package' (which was offered to you during sign-up). If you haven't purchased the 'Done-for-you Account Setup Package but would like us to create a dedicated email domain for marketing, please click here to purchase it now. Otherwise, to set this up your self please go to 'Settings' > 'Email Services' > 'Lead Connector' > 'Dedicated Domain' and follow the further instructions show on the screen.

Your Contact List & Import into the Stand Out From The Pack™

Please note that we can assist with preparing your contact list for import to the your account in the Stand Out From The Pack™ and it's CRM. We can help with tasks like consolidating and merging contacts, formatting date and phone fields, validating email addresses, creating custom fields, importing the list, and recreating previous opportunities. Additional fees apply for these services. Alternatively, you can follow our guide by clicking here to complete this process independently.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

Because it is crucial for maximizing the benefits of our software and achieving optimal results for your business.

A data-rich contact list is essential for effective retargeting strategies. It allows for personalized marketing campaigns, enhances customer experience, boosts conversion rates and reduces advertising costs. Ultimately, this will not only help you lower your advertising costs while improving targeting precision but improve your sales conversions.

To fully unlock your revenue potential, it is vital that your contact list is comprehensive and includes not only standard information but also additional details such as genders, birthdays, customer status, spending history, purchase frequency, communication dates, product/service purchases, and IP addresses.

By consolidating all contacts into one list and adopting this comprehensive approach, you can personalize marketing campaigns, enhance customer experience, boost conversion rates, create smart lists, optimize your sales pipeline, improve paid ad retargeting, and generate lookalike audiences. This will result in lower costs, better targeting, and improved sales conversions. With our powerful sales pipeline, intelligent automations, and retargeting capabilities, you can leverage these advantages to generate more revenue.

We offer two options to assist you with this process:

1. We can provide you with a template that will guide you in preparing your list for import.

2. OR we can handle the entire list preparation and import process for you with our 'CRM Contact List Preparation & Import Service', but additional fees will apply.

Our 'CRM Contact List Preparation & Import Service'

We charge a fee for for list import preparation, which includes consolidating any spreadsheet files you provide, formatting data, validating contact records, creating custom fields in the CRM, testing the import using a small sample, importing the full list into your Stand Out From The Pack™ account, and finally, recreating any opportunities you had associated with the contacts already in to a new pipeline. The fee is 50c per each contact record (in AUD)

This service includes:

1. Consolidating multiple spreadsheet files into one (You provide)
   Many customers have data from various sources (e.g., CRM exports and other software tools). Once you provide CSV or XLS files, we will combine all this data into a single spreadsheet and merge contacts with the same first and last name, as well as matching email and/or phone number into one row. If they don't have matching email and/or phone number, we will not merge them.

2. Formatting the data
   So it can be imported and used in Stand Out From The Pack™

3. Validating contact records
   We will check the email addresses in your list for improper formatting, known spam traps, free and disposable emails, invalid MX records, invalid domains, and role-based email addresses. Our goal is to provide you with a cleaner contact list for better email deliverability.

4. Creating unique custom fields
   For instance, if you have unique information about your contacts that is specific to your business niche, we will create custom fields for you. This will ensure that this information is properly imported when you import your contact list.

5. Recreation of Opportunities
   If you have any existing deals with your contacts, we will also recreate those for you.

6. Testing the import process using a small sample from your list

7. Importing the full list into your account in Stand Out From The Pack™

Terms of CRM Contact List Preparation & Import Service

• Our pricing is determined by the number of rows in your spreadsheet/s.

• We will only merge contacts that have matching first and last names, as well as matching email and/or phone numbers. Contacts with the same name but different contact information will not be merged, resulting in multiple contact records.

• To proceed, you'll need to provide us with CSV, XLS, or Shared Google Sheet files.

• We will count the total rows (contact records) in these files to calculate the amount you need to pay.

• The fee is 50c per each contact record (in AUD).

• A 50% deposit is required before we begin, with the remaining payment due upon completion.

• If additional files or requests are made after we start, a separate quote will be provided for the extra work.

IMPORTANT: If you're not an Admin User, you won't have the ability to import/export contacts. You can adjust your User Settings by visiting: Settings > My Staff > Team Management.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Migrating your contact list to the Stand Out From The Pack™ and it's built-in CRM (Customer Relationship Management) offers several benefits:

• Centralized Database: By migrating your contact list to Stand Out From The Pack™, you can consolidate all your contacts in one central database. This allows for easy access and management of customer information.

• Improved Organization: A Stand Out From The Pack™ provides tools and features to help you organize and categorize your contacts effectively. You can segment your contacts based on various criteria such as demographics, purchase history, or engagement level. This enables targeted marketing and personalized communication.

• Enhanced Communication: With the Stand Out From The Pack™, you can track and record all interactions with your contacts, including emails, phone calls, meetings, and notes. This ensures that you have a complete history of each contact's engagement with your business, enabling more informed and meaningful conversations.

• Streamlined Sales Process: A Stand Out From The Pack™ includes sales pipeline management features, allowing you to track leads, opportunities, and deals. By migrating your contact list to a Stand Out From The Pack™, you can streamline your sales process, automate tasks, and gain insights into the progress of your sales efforts.

• Collaboration and Teamwork: If you work in a team, a Stand Out From The Pack™ facilitates collaboration by providing shared access to contact information, communication history, and task assignments. This promotes better coordination and improves overall efficiency.

• Data Analysis and Reporting: Migrating your contact list to Stand Out From The Pack™ enables you to generate reports and analyze data related to your contacts, sales, and marketing efforts. This helps you identify trends, measure performance, and make data-driven decisions to improve your business strategies.

  Overall, migrating your contact list to the Stand Out From The Pack™ offers numerous advantages in terms of organization, communication, sales management, collaboration, and data analysis. It can significantly enhance your ability to build and maintain strong relationships with your customers.

Email address validation is the process of verifying whether an email address is valid and can receive emails. It involves checking the syntax, domain, and mailbox existence of an email address to ensure that it is correctly formatted and active.

The validation process typically includes the following steps:

1. Syntax check: This step verifies if the email address follows the correct format, including the presence of an "@" symbol, a domain name, and a top-level domain (TLD). It checks for any invalid characters or missing components.

2. Domain verification: The domain part of the email address is checked to ensure that it exists and is registered. This involves querying the DNS (Domain Name System) records to confirm the domain's validity.

3. Mailbox existence: In this step, the email server is contacted to verify if the mailbox associated with the email address actually exists. This is done by sending a test email or using specific protocols like SMTP (Simple Mail Transfer Protocol) to communicate with the mail server.

What does Email Validation check for?

• The email address syntax is correct.

• The domain is set up to receive email.

• The email address exists.

• The email address isn’t a high-risk address.

By performing these validation checks for you, we can can ensure that the email addresses you collect are accurate and reduce the chances of sending emails to non-existent or incorrect addresses. This helps you maintain a clean and reliable email list, improving deliverability rates, and reducing the risk of being flagged as spam.

Why is Email Validation important?

• Email Validation is important because it:

• Boosts your delivery rate by removing invalid email addresses.

• Maintains your mailing list hygiene by keeping your email list up-to-date.

• Improves your email marketing metrics like click-through rate (CTR), open rate, and click-to-open ratio (CTOR).

• Protects your sender's reputation.

The Stand Out From The Pack™ is integrated with a 3rd party provider called 'LC Email' (also referred to as 'LeadConnector'. LeadConnector acts as an email service provider hosted by the Stand Out From The Pack™, which has Incredible Deliverability, Error Monitoring, and Better Compliance and is much cheaper when compared to any of the email service providers in the market. With this, sending & receiving email will work right out of the box.

Because the Stand Out From The Pack™ is connected via 'LC Email's API to Mailgun, we can run a swift process which catches typos, whether they are honest mistakes or purposeful misdirects. It also confirms if a particular email address exists with a reliable domain such as Gmail or Yahoo. This not only helps in organising and cleaning your list of email addresses but also helps in protecting your email sender score, thus maximising the efficiency of all email marketing endeavours for your business.

With LC Email's email validation service, powered by its email sending cache, we can provide all our customers with some of the most accurate validation results on the market.

Here's how it works:

• All the emails will be validated before sending the email if it was not validated before.

• There is an option to re-validate the email in 90 days. Before email sending, the validated date will be checked if it has been validated before 90 days, then re-validation will happen.

On the contact detail page, you can manually check. Navigate into the contact record >scroll down the right side > click the envelope icon.

- Green = Valid

- Red = Invalid or Previously bounced. (The error message will also specify why the Email is invalid.)

Unless you uncheck the 'Validate emails' during bulk import, every contact you import to your account will undergo validation. At the end of each month, you will be billed based on the total number of new emails that were validated during that month. By default, you are charged for each email address validation when the first email is sent to a new contact.

Stand Out From The Pack™ will validate your contacts mail addresses:

• When the first email is sent to a new contact

• During initial bulk import to the CRM

• Every 90 days (re-validation)

Re-Validation Every 90 Days (Opt-out is optional)

To safeguard your sender reputation and maximise inbox deliverability, we take an extra step. We automatically re-validate each contact every 90 days, starting from the last time their email was validated. This ensures that the email validation status remains up-to-date and accurate. After 90 days, the validation status of each email will be revoked. If you prefer to disable the inial validation (when first email is sent to a new contact), you can do so by going to 'Settings' > 'Business Profile' > 'General' and uncheck the 'Verify Email Address when first email is sent to a new contact'

If you want us to disable the automatic revalidation every 90 days please submit a support ticket by clicking here

Email analytics are accessible by going to 'Settings' > 'Email Services' > 'Email Analytics'

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email Validation is important because it:

• Boosts your delivery rate by removing invalid email addresses.

• Maintains your mailing list hygiene by keeping your email list up-to-date.

• Improves your email marketing metrics like click-through rate (CTR), open rate, and click-to-open ratio (CTOR).

• Protects your sender's reputation.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email validation plays a crucial role in improving your email deliverability.

Here's how it impacts it:

1. Reduces bounce rate: Email validation helps identify invalid or non-existent email addresses before sending out your emails. By removing these addresses from your mailing list, you can significantly reduce the number of bounced emails. High bounce rates can negatively impact your sender reputation and deliverability.

2. Improves sender reputation: When you consistently send emails to invalid or inactive email addresses, it can harm your sender reputation. Email validation ensures that you only send emails to valid and active addresses, which improves your sender reputation. A good sender reputation increases the chances of your emails reaching the recipients' inbox instead of being marked as spam.

3. Reduces spam complaints: Sending emails to invalid or unengaged email addresses can lead to recipients marking your emails as spam. This can have a detrimental effect on your email deliverability. By validating email addresses, you can avoid sending emails to addresses that are likely to result in spam complaints, thus protecting your sender reputation.

4. Increases engagement: Email validation helps you maintain a clean and engaged subscriber list. By removing inactive or uninterested subscribers, you can focus on targeting those who are genuinely interested in your content. This leads to higher engagement rates, such as open rates and click-through rates, which positively impact your email deliverability.

5. Saves resources: Validating email addresses before sending out emails saves you time, effort, and resources. It prevents you from wasting resources on sending emails to addresses that are not valid or likely to bounce. By optimizing your email list through validation, you can ensure that your resources are utilized effectively, resulting in better email deliverability.

   In summary, email validation is essential for maintaining a healthy email list, improving sender reputation, reducing bounce rates and spam complaints, increasing engagement, and optimizing resource utilization. All of these factors contribute to better email deliverability and the success of your email marketing campaigns.
   
   And that is why our smart Stand Out From The Pack™ will automatically validate all your contact's email addresses for you each time you import a contact or send them first email and every 90 days after, you're welcome :)

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

If you've acquired a mailing list or inherited one that you're unfamiliar with, it's wise to use an validate it.

Additionally, if your list has grown or it's been a while since you last verified your email addresses, we recommend giving your mailing list a health check by running it through a validation process as well.

The good news is that our smart software will automatically validate all your contacts' email addresses for you each time you import a contact or send them their first email. It will also continue to validate the addresses every 90 days.

However, if you have a large list that you want to clean up from bad addresses before importing it, we suggest using external third-party tools like bulkemailchecker. Once you have properly cleaned and prepared the list for import into your Stand Out From The Pack™ account (and deleted the bad addresses), our clever system will take care of keeping your list validated going forward.

IMPORTANT CAVEAT:

If you choose to validate your list externally and want to avoid paying for validation again during import into the Stand Out From The Pack™, make sure to uncheck the "Validate emails" option during the import process since you have already cleaned the list. If you prefer to disable the initial validation when sending the first email to a new contact, you can do so by navigating to 'Settings' > 'Business Profile' > 'General' and unchecking the "Verify Email Address when first email is sent to a new contact" option. This way, you won't incur any validation-related fees until 90 days later when the system handles the re-validation*.

*We automatically re-validate each contact on your list every 90 days, starting from the last time their email was validated. This ensures that the email validation status remains up-to-date and accurate for the best chance of keeping a your domain reputation in good shape. If hate having a good email deliverability and you would like us to disable the automatic revalidation every 90 days, please submit a support ticket by clicking here.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

You can see your email usage by logging in to your account and navigating to 'Settings' (bottom left corner) -> 'Email Services' -> 'Email Analytics'

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Because using a dedicated email sending domain for marketing purposes offers several advantages over sending all emails via one domain.

Here are a few reasons why it is beneficial:

1. Improved deliverability: When you send marketing emails from a dedicated domain, it helps establish a separate reputation for your marketing activities. This separation ensures that any issues or negative impacts on deliverability caused by marketing campaigns do not affect your main domain's reputation. It reduces the risk of your emails being marked as spam or blocked by email service providers.

2. Enhanced branding: A dedicated email sending domain allows you to maintain consistent branding across your marketing emails. You can customize the domain name to align with your brand, making it more recognizable and professional. This helps build trust and credibility with your recipients.

3. Better analytics and tracking: By using a dedicated domain, you can easily track and analyze the performance of your marketing emails separately from other types of emails. This enables you to gain insights into open rates, click-through rates, conversions, and other metrics specific to your marketing campaigns. It provides valuable data for optimizing your email marketing strategy.

4. Flexibility and control: Having a dedicated domain gives you more control over your email infrastructure. You can configure the domain's DNS settings, authentication protocols (such as SPF, DKIM, and DMARC), and other technical aspects to ensure optimal deliverability and security. It also allows you to manage your email reputation independently.

5. Compliance with regulations: Some countries have strict regulations regarding commercial email communications. Using a dedicated email sending domain makes it easier to comply with these regulations, as you can segregate marketing emails from transactional or operational emails. This helps you avoid potential legal issues and maintain a good sender reputation.

Using a dedicated email sending domain for marketing has numerous benefits. It improves deliverability by establishing a separate reputation for marketing emails, safeguarding the reputation of your main business domain used for "transactional emails." Additionally, it enhances branding by customizing the domain name, provides better analytics and tracking for marketing campaigns, offers flexibility and control over email infrastructure, and ensures compliance with regulations by segregating marketing emails.

PRO TIP: We recommend setting up your main business domain for transactional emails with Google Workspace. Then, set up a dedicated subdomain that integrates with our system and use it for all marketing emails and bulk email campaigns (such as newsletters, etc.).

IMPORTANT WARNING ABOUT COLD EMAIL OUTREACH
If you plan to do cold email outreach (contacting individuals who have never heard from you), we recommend using an entirely different domain AND Stand Out From The Pack™ account on altogether. This is because cold outreach often results in a higher complaint rate, and using your main business domain or subdomain could damage its reputation. If you intend to send mass emails to a cold list, please speak to us first so we can advise you on the best strategy.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT - DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

When you first start with Stand Out From The Pack™, records are automatically set up to ensure your emails will be delivered to your recipients. These records include your sending domain or where your emails appear to be sent from.

Default Sending Domain Setup - Shared Domain

By default, most users will start out sending from a shared IP and Stand Out From The Pack™ domain. This domain will appear in the sender information at the top of an email message (e.g., “sent on behalf of '' or “via standoutfromthepackmail.com”). This means your recipients see that your sender email address includes "via standoutfromthepackmail.com” because you are using a shared sending domain. As soon as you setup your own dedicated domain (or subdomain) your recipients will see that one instead.

A dedicated domain enables you to send emails that appear to be from your brand, rather than Stand Out From The Pack™. Any company can create a dedicated sending domain. This will eliminate or modify the "via standoutfromthepackmail.com" message displayed next to your sender email address.

If you decide to establish a dedicated sending domain, make sure to use a distinct subdomain that is exclusively dedicated to this purpose. A subdomain is an additional part of your main domain. For instance, if your dedicated sending domain is send.yourbrand.com, the subdomain would be "send". We typically recommend our clients to set one with 'mg.yourdomain.com'.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Using a dedicated sending domain offers several benefits. Firstly, it allows you to send emails using your brand's domain name instead of a Stand Out From The Pack™ domain which is "@standoutfromthepackmail.com". This helps to establish and maintain a strong brand identity in your email communications.

Secondly, having a dedicated sending domain enables you to build a positive sending reputation specifically for your domain. By being the sole sender from your domain, you have complete control over your reputation and can ensure that any negative impact on deliverability is limited.

Email service providers, such as MBPs, closely monitor both domain and IP reputations. If they observe that emails sent from a particular domain are frequently marked as spam, rarely opened, or quickly deleted, that domain may develop a negative reputation over time.
WARNING: When using a shared sending domain "@standoutfromthepackmail.com", all Stand Out From The Pack™ customers use the same domain by default, which means you may inherit any negative reputations associated with those shared domains.

While we diligently review this shared domain and ensures that accounts use clean opt-in lists, you may prefer to take full responsibility for your email deliverability. By utilizing a dedicated domain, you gain greater control over your sender reputation, allowing you to optimize your email deliverability and engagement rates (This is what we recommend to all our customers).

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

If you have a brand new domain or are new to email, your domain won't have an established email sending reputation. As a result, using a dedicated sending domain right away may not be the best choice. Mailbox providers and filter software often consider the age of the domain and may not trust your emails.

In this situation, it's recommended to use a shared sending domain while you work on building an email reputation for your brand's domain. Start by using the brand's domain in the "friendly from address" and send consistent messages with positive results for at least 30 days.

Once you have established a good track record, you can safely switch to from our "@standoutfromthepackmail.com"shared domain to your own dedicated sending domain (for example "mg.yourdomain.com") .

However, it is still crucial to follow best practices and avoid the following:

• Sending emails to unengaged or purchased lists

• Sending emails to unvalidated email addresses

• Using spammy subject lines or copy

• Including an excessive number of URL links in the emails

• Sending a large volume of emails at once

  Please remember that, as your domain is still new, engaging in these practices can quickly harm your sending reputation.

  Instead, it is important to ensure that you follow the correct approach, which includes:

• Sending emails only to contacts who have opted in and have valid email addresses.

• Using subject lines and information that are not spammy and avoid common spam phrases.

• Sending content that people will genuinely value and want to read.

• Limiting the number of URL links in the emails.

• Spreading out the sending of bulk emails over multiple days by scheduling them in advance and using the 'drip' function to spread them out over time.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Cold emails are a powerful tool for businesses to connect with potential customers. Despite concerns about legality, this marketing strategy can yield impressive results.

What are cold emails?

Cold emails are unsolicited messages sent to individuals or businesses who have not previously engaged with a company. These emails are commonly used to promote products or services and are sent in bulk to a wide audience.

Compliance

The legality of cold emails differs based on the laws and regulations of each country or region. In the United States, businesses must follow the CAN-SPAM Act, which requires including an opt-out option and accurate information in all marketing emails. Similarly, in the European Union, the GDPR mandates obtaining explicit consent before sending promotional emails. Complying with these regulations is essential to protect your reputation and avoid penalties. If you intend to send mass emails to a cold list using our software, please consult with us for guidance on the best setup.

Mitigating risks

To mitigate risks associated with cold emailing, it is essential to focus on targeted email lists and ensure compliance with relevant regulations. Additionally, consider using a separate domain specifically for cold outreach to protect the reputation of your main business domain or subdomain. If you plan to send mass emails to a cold list, it is advisable to consult with us first for guidance on the best approach.

IMPORTANT:
If you do intend to do cold email outreach (contacts who never heard from you. We recommend a third strategy which is using entirely different domain all together. This is because cold outreach does result in higher complaint rate and if you use your main business domain or subdomain you could destroy it's reputation. If you do intent to do mass email sending to a cold list speak to us first so we can advise you on best way to do this.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

To establish legitimacy and optimize your email sending using the Stand Out From The Pack™, it is crucial to determine the appropriate volume and cadence for your emails.

Additionally, configuring important settings on your DNS will further enhance your credibility. This is why we need access to your DNS records. If you've not yet provided access to your DNS records to us please click here

Furthermore, validating your list and setting up a drip campaign for your first newsletter (along with a engaging copy that gets replies) can help warm up your sending email domain. This strategic approach gradually introduces your emails to recipients, increasing engagement and building trust. We are experts in this and will provide you with more guidance on this. Just speak to us when you do intent to send you first big email

WARNING: If you are using a new domain that has never been used for email please make sure to warm up your domain before emailing to a large list. Failure to do so will results in poor deliverability results.

PLEASE NOTE:
By default all new Stand Out From The Pack™ account will be limited by following email sending limits:

Day 1 - up to 250 emails / day

Day 2 - up to 500 emails / day

Day 3 - up to 1,000 emails / day

Day 4 - up to 2,500 emails / day

Day 5 - up to 5,000 emails / day

Day 6 - up to 7,500 emails / day

Day 7 - up to 10,000 emails / day

Day 8th Day & Ongoing - up to 15,000 (on our Shared domain standoutfromthepackmail.com OR up to 150,000 emails / day when using your own dedicated domain.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

DONE FOR YOU SETUP - DEDICATED DOMAIN
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email bounce rate refers to the percentage of emails that are not successfully delivered to recipients' inboxes.

A high bounce rate indicates that a significant number of emails did not reach their intended recipients.

A bad email bounce rate is typically considered to be anything above 5%. An average bounce rate falls between 2-5%, while a good bounce rate is generally below 2%.

To improve email bounce rate, consider the following strategies:

1. Use double opt-in: Implement a double opt-in process to ensure that subscribers provide valid email addresses and confirm their subscription.

2. Maintain a clean email list: Regularly clean your email list by removing invalid or inactive email addresses. Use email verification tools to identify and remove bounced or undeliverable addresses.

3. Segment your email list: Divide your email list into smaller segments based on factors such as demographics, interests, or engagement levels. This allows you to send targeted and relevant content, reducing the likelihood of bounces.

4. Personalize your emails: Tailor your email content to make it more personalized and engaging for your subscribers. This can help increase open rates and reduce bounces.

5. Monitor email deliverability: Keep an eye on your email deliverability metrics, such as sender reputation and spam complaints. Maintaining a good sender reputation helps ensure that your emails reach the inbox instead of being marked as spam.

Several factors can affect email bounce rate, including:

1. Invalid email addresses: Sending emails to non-existent or mistyped email addresses will result in hard bounces.

2. Full mailboxes: If a recipient's mailbox is full, your email may bounce back.

3. Email server issues: Temporary server problems or maintenance can cause emails to bounce.

4. Spam filters: Aggressive spam filters may mistakenly flag legitimate emails as spam, resulting in bounces.

Bounce rate matters because it affects your email marketing performance and overall campaign success. High bounce rates can negatively impact your sender reputation, leading to lower deliverability rates and reduced engagement. Additionally, a high bounce rate may indicate that your email list needs improvement or that your email content is not resonating with recipients. By monitoring and improving your bounce rate, you can enhance the effectiveness of your email marketing efforts and maximize your reach.

In summary:

Email bounce rate is the percentage of undelivered email messages. Bounces occur due to reasons like invalid addresses, full mailboxes, or technical issues with the recipient's server. High bounce rates harm deliverability and reputation, while low rates mean successful delivery. There are two types: hard bounces (permanent) and soft bounces (temporary). Monitoring and managing bounce rates is crucial for a healthy email list and better deliverability.

How to Calculate Bounce Rate:

To calculate the email bounce rate, divide the number of bounced emails by the total number of emails sent and multiply by 100. For example, if you sent out 1000 emails and received 50 bounces, the bounce rate would be 5%.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email delivery rate refers to the percentage of emails that successfully reach the recipient's inbox out of the total number of emails sent.

It is an important metric for email marketers and businesses as it directly impacts the effectiveness of their email campaigns.

To calculate the email delivery rate, you can use the following formula:

Delivery Rate = (Total Emails Sent - Bounced Emails) / Total Emails Sent x 100

In this formula, "Total Emails Sent" refers to the total number of emails sent, while "Bounced Emails" represents the number of emails that were not delivered due to various reasons such as invalid email addresses or technical issues.

A high email delivery rate indicates that a significant portion of your emails are reaching the intended recipients, increasing the chances of engagement and conversion. On the other hand, a low delivery rate may indicate issues with your email list quality, sender reputation, or email content, which need to be addressed to improve deliverability.

To improve your email delivery rate, consider implementing the following best practices:

1. Maintain a clean and updated email list by regularly removing invalid or inactive email addresses.

2. Use double opt-in to ensure that subscribers have confirmed their interest in receiving your emails.

3. Follow email deliverability best practices, such as using a reputable email service provider, authenticating your domain, and adhering to anti-spam regulations.

4. Monitor your sender reputation and take necessary steps to improve it if needed.

5. Optimize your email content by avoiding spam trigger words, personalizing messages, and providing valuable and relevant content to your subscribers.

By focusing on improving your email delivery rate, you can enhance the effectiveness of your email marketing efforts and maximize the impact of your campaigns.

In summary:

Email delivery rate is the percentage of emails that successfully reach the recipient's inbox out of the total number sent. To calculate, subtract bounced emails from total sent, divide by total sent, then multiply by 100. A high rate indicates successful delivery, while a low rate may indicate issues with list quality, sender reputation, or content. Best practices to improve rate include maintaining a clean list, using double opt-in, following deliverability best practices, monitoring reputation, and optimizing content.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

The email complaint/spam rate is the percentage of emails reported as spam or marked as a complaint.

It shows how many people find an email unsolicited or unwanted. A high rate means many recipients are unhappy, which can harm the sender's reputation and deliverability.

Levels of Email Complaint Rate:

- Bad: A high email complaint rate, typically above 0.5%, is considered bad. This suggests that a significant number of recipients are unhappy with the content, frequency, or relevance of your emails.

- Average: An average email complaint rate falls between 0.1% and 0.5%. While it may not be ideal, it indicates room for improvement in terms of email quality and targeting.

- Good: A low email complaint rate, below 0.1%, is considered good. This suggests that your emails are well-received by recipients, indicating a positive user experience.

How to Improve Email Complaint Rate:

1. Provide valuable content: Ensure that your emails offer relevant and valuable information to your recipients. Tailor your content to their interests and needs.

2. Segment your email list: Divide your email list into smaller segments based on demographics, preferences, or behavior. This allows you to send more targeted and personalized emails, reducing the likelihood of complaints.

3. Optimize email frequency: Avoid bombarding your recipients with too many emails. Find the right balance by testing different frequencies and monitoring the complaint rate.

4. Use double opt-in: Implement a double opt-in process to confirm subscribers' consent to receive emails. This helps ensure that only interested individuals are added to your list, reducing the chances of complaints.

5. Make unsubscribing easy: Include a clear and visible unsubscribe link in every email. Making it easy for recipients to opt-out can help prevent frustration and reduce complaints.

Factors Affecting Email Complaint Rate:

Several factors can influence the email complaint rate, including:

- Irrelevant or spammy content

- High email frequency

- Poor email design or formatting

- Lack of personalization

- Misleading subject lines

How to Calculate Email Complaint Rate:

To calculate the email complaint rate, use the following formula:
Email Complaint Rate = (Number of Complaints / Number of Delivered Emails) x 100

Why Email Complaint Rate Matters:

The email complaint rate is an essential metric for measuring the effectiveness of your email marketing campaigns. A high complaint rate indicates that recipients are dissatisfied with your emails, which can lead to negative brand perception, decreased engagement, and potential deliverability issues. By monitoring and improving this rate, you can enhance the overall success of your email marketing efforts.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email open rate refers to the percentage of recipients who open an email that has been sent to them.

It is a metric used to measure the effectiveness of an email campaign and gauge the level of engagement from the recipients.

A bad email open rate is typically considered to be below 10%. An average open rate can range between 15% and 25%, while a good open rate is generally considered to be above 25%.

There are several ways to improve email open rates:

1. Craft compelling subject lines: A catchy and personalized subject line can entice recipients to open the email.

2. Segment your email list: By dividing your email list into smaller, targeted segments based on demographics or interests, you can send more relevant content to each group, increasing the chances of higher open rates.

3. Optimize for mobile devices: Ensure that your emails are mobile-friendly, as a significant portion of recipients access their emails on smartphones or tablets.

4. Personalize your emails: Use recipient's names and tailor the content to their preferences or previous interactions with your brand. This personal touch can increase the likelihood of recipients opening the email.

5. Test different send times: Experiment with sending emails at different times of the day or week to determine when your audience is most likely to engage with your content.

Several factors can affect email open rates, including:

1. Subject line: The subject line plays a crucial role in grabbing the recipient's attention and encouraging them to open the email.

2. Sender name: The reputation and familiarity of the sender can influence whether recipients choose to open the email.

3. Email content: The relevance, value, and quality of the email content can impact open rates. If the content is not engaging or valuable to the recipient, they may be less likely to open future emails.

To calculate the email open rate:

Divide the number of unique opens by the number of delivered emails, and then multiply by 100 to get the percentage.

Email open rate matters because it provides insights into the effectiveness of your email campaigns. It helps you understand how well your subject lines, sender name, and content resonate with your audience. By tracking and analyzing open rates, you can make data-driven decisions to improve your email marketing strategy and increase engagement with your target audience.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email Clickthrough Rate (CTR) is a metric used to measure the effectiveness of an email campaign.

It represents the percentage of recipients who click on a link within an email, leading them to a specific landing page or website.

A bad email CTR is typically considered to be below 2%. This indicates that only a small fraction of recipients are engaging with the content and taking action.

An average email CTR can range from 2% to 5%. This suggests a moderate level of engagement from the recipients.

A good email CTR is generally considered to be above 5%. This indicates a high level of engagement and suggests that the email campaign is resonating well with the target audience.

To improve email CTR, consider the following strategies:

1. Compelling subject lines: Craft attention-grabbing subject lines that entice recipients to open the email.

2. Personalization: Tailor the content of the email to the recipient's interests and preferences.

3. Clear call-to-action: Make sure the email includes a clear and prominent call-to-action that encourages recipients to click.

4. Mobile optimization: Ensure that the email is mobile-friendly, as a significant portion of recipients may be viewing it on their smartphones or tablets.

5. Segmentation: Divide your email list into smaller segments based on demographics, interests, or past behavior, and send targeted emails to each segment.

6. A/B testing: Experiment with different elements of your emails, such as subject lines, layouts, or calls-to-action, to identify what resonates best with your audience.

Several factors can affect email CTR, including the quality of the email content, the relevance of the offer or information provided, the design and layout of the email, and the reputation of the sender.

To calculate email CTR:

Divide the number of unique clicks by the number of delivered emails, and multiply the result by 100 to get the percentage.

Email CTR matters because it provides insights into the effectiveness of your email campaigns. A higher CTR indicates that your emails are engaging recipients and driving them to take action. By monitoring and improving your CTR, you can optimize your email marketing efforts, increase conversions, and ultimately achieve better results.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.

Email reply rate refers to the percentage of emails that receive a response from the recipient.

It is an important metric for measuring the effectiveness of email communication.

A bad email reply rate would typically be below 10%, indicating that only a small fraction of emails are being responded to. An average reply rate would range between 10% and 30%, while a good reply rate would be above 30%, showing that a significant number of emails are generating responses.

To improve email reply rates, consider the following strategies:

1. Personalize your emails: Tailor your messages to the recipient's interests and needs. Use their name and reference specific details to show that you have taken the time to understand their situation.

2. Write concise and clear subject lines: A compelling subject line increases the chances of your email being opened and read. Make it relevant and intriguing to grab the recipient's attention.

3. Keep your emails brief: People are more likely to respond to shorter emails that get straight to the point. Avoid lengthy paragraphs and focus on conveying your message concisely.

4. Use a professional tone: Maintain a polite and professional tone throughout your email. Be respectful and avoid using jargon or overly technical language that may confuse the recipient.

5. Include a clear call-to-action: Clearly state what you expect from the recipient in terms of their response or next steps. Make it easy for them to understand what action they need to take.

Several factors can affect email reply rates, including the quality of your email content, the relevance of your message to the recipient, the timing of your email, and the relationship you have with the recipient.

To calculate your email reply rate:

Divide the number of replies received by the number of emails sent, and multiply the result by 100 to get the percentage.

Email reply rates matter because they indicate the level of engagement and effectiveness of your email communication efforts. A high reply rate suggests that your emails are resonating with recipients and generating meaningful interactions. On the other hand, a low reply rate may indicate that your emails are being ignored or not compelling enough to elicit a response. Monitoring and improving your email reply rates can help you optimize your communication strategies and achieve better results in your professional or personal endeavors.

If you have any specific requests, questions, or concerns, please let us know by contacting us. We can address it before starting this process. Click here to contact us

IMPORTANT
*We'll setup your dedicated email domain for you only if you've purchased our 'Account Setup Package' (You would've been offered one when you signed up with us).If you haven't purchased it and would like us to handle the setup of your dedicated sending domain, please click here to purchase it now.